Sin Is A Made-Up Religious Marketing Scheme

Caitlin Johnstone, Contributor, April 4, 2019 Waking Times

Interjection: Actually, according to p. 152 of Dolores Cannon’s book “Between Death and Life,” “To take the life of self (suicide) is the only thing that can truly be considered upon this side (in Spirit) to be a sin, because life is so precious. Suicide brings upon that soul much bad karma that will have to be erased by much good in preceding and succeeding lives. A suicide must face the same situation and problem again until they learn an acceptable way of solving it. They can never run away from it. They only prolong their progress and create disruption. … not only have they not accomplished anything they said they would try to accomplish but they have created more karma that they need to work on. So it’s a negative experience all around. It is the casting off of the body prematurely before the job is done that can never be tolerated.”

The concepts of ‘Sin,’ ‘Evil,’ ‘Hell’ and the ‘Devil’ were also “control” topics for the church, in which an established intermediary (the church) could act “for God” in establishing “forgiveness” on the side of “the people” as church members. end of interjection.

~ Don Chapin

The word “halitosis” is a household term which everyone knows means bad breath. But did you know that the word has been around for less than a hundred years, and was invented not by the medical field, but by advertisers?

Back in the 1920s, people didn’t worry about body odor as much as they do now. They didn’t bathe nearly as often, they didn’t wear deodorant, and some bodily smells weren’t necessarily considered socially catastrophic. A family antiseptic company called Listerine was able to increase its revenue from $115,000 to $8 million over the course of seven years by helping to change that.

Listerine had been around since the 1880s, marketed as a household cleaner, a medical antiseptic, and a treatment for gonorrhea, among many other uses. Forty years later, the company’s owner and his son came up with the brilliant idea to look up a fancy Latin word for bad breath that sounds like a medical condition and then market it as though it’s an actual diagnosable disease that is crippling everyone’s social life. They ran advertisements telling wives that their halitosis was making them unappealing to their husbands, telling husbands that their halitosis was making their wives not want to kiss them, telling young women that they’d remain unmarried and unwanted forever if they didn’t cure their “unexcusable” condition with Listerine, even telling mothers that their breath may be grossing out their own children.

And it worked. People began throwing their money at this company, suddenly desperate to cure a horrible medical condition that they’d only just found out was a thing. By manufacturing demand for their product using artificially instilled shame and fear, Listerine made a fortune.

This type of advertisement is now commonplace, because it works. Mothers are told that they may be endangering their children by not using X cleaning product. Fathers are made to feel as though they’re not protecting their family because they don’t own home security system Y. Wives and girlfriends are made to feel self-conscious about how their lady parts might smell if they don’t use feminine hygiene product Z. Screens, billboards and magazine ads blare constantly, “Did you know that you are deeply flawed? You are! But don’t worry, Panaceavox can fix you!” In America they’re allowed to straight up say “Hey, have you ever felt kind of emotionally not okay? Well there’s a diagnosis for that. Ask your doctor if Thorazac is right for you.” People are manipulated into fretting about a problem they didn’t know they had til two seconds ago, then sold the solution.

What people think of as “sin” is a lot like Listerine’s halitosis marketing ploy, except unlike bad breath, sin doesn’t actually exist. And, for those who profit from religion, it’s also been exponentially more lucrative (Don’s bolding).

Sin is completely made up; we’re all a bunch of large-brained primates moving around in the world and experiencing the consequences of those movements, no more, no less.

Read on in the pdf below. Please feel free to download and read at your convenience, though you’re always welcome to read it online here.

DOWNLOAD sin-is-a-made-up-religious-marketing-scheme.pdf PDF 151KB


**This article (Sin is a Made-Up Religious Marketing Scheme) was originally featured at and is reposted here with permission.



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